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Want more Hits on your Website in 2010?
 Google AdWords 2 x DVD Training Seminar |
With over 3 billion searches in Google every day CAN YOU really afford to miss this MASSIVE MARKET for your products and services?
You have to accept the FACT that if your website doesn’t appear on the FIRST PAGE of the Google Listings then trying to find your website is like looking for a NEEDLE IN A HAYSTACK.
I have had 4 websites over the past 5 years that simply just COULD NOT be found without scrolling through pages upon pages of Google Listings.
I had heard that Google AdWords was an EXCELLENT TOOL to help place websites in a prominent place on the Google Listings but I didn’t have the ‘INSIDER KNOWLEDGE’ or training to make it happen.
When I eventually took the 'bull by the horns' I was AMAZED at how SIMPLE the whole process was.
I still remember the excitement I felt when the very NEXT MORNING my websites appeared on PAGE 1 of the Google Listings.
At first I was sceptical, probably like you are right now and I didn’t really believe it until I saw it with my own eyes and saw my websites on PAGE 1 of the Google listings.
The Walkerdine Partnership Google AdWords Training Seminar will show you:
How to double the visits on your website in 30 minutes or less* with Google AdWords Training - and beat the learning curve, fast!
...Already Advertising on Google?
Get 70%* Or More Visitors, For Less Money Than You're Paying Right Now!
(*Assuming your product or Service is in demand - I tried to sell funeral gowns once ~ under a business idea called "Hatches, Matches & Despatches" I soon realised that people weren't exactly 'dying' to buy my product)!!
The Walkerdine Partnership Google AdWords Training Seminar will:
IMMEDIATELY deliver the results your
Business’ desire..
ENSURE your Business is placed in front of
the eyes of those who are PURPOSELY SEARCHING on Google for your product or service
that are READY TO
BUY.
Discover INCREDIBLE
TECHNIQUES IN TARGETING new audiences on the Google advertising network. In fact I
studied this same training course at home in my own time (with a
Glass of Wine!! - The Wine didnt learn much
!!)
This highly practical and INCREDIBLY SUCCESSFUL training seminar
will guide you through a STEP BY
STEP process on how to maximise your ads for ultimate rewards
and success.
If you are looking for local, national or
international exposure then The
Walkerdine Partnership Google AdWords Training Seminar will
help you target your products and services to specific geographical
locations or languages and generate INSTANT TRAFFIC to your
site.
The Walkerdine Partnership Google AdWords Training Seminar is written and produced by Gary Elley.
Gary is a commerce graduate with more than '20 years experience managing business’ in New Zealand, the Caribbean and South America. He has marketed products online with pay per click advertising since the late 1990’s and is a graduate of the Paid Search Management certification program run by the renowned Florida based research firm, MEC Labs Group.
The Walkerdine Partnership Google AdWords Training Seminar is taught by Gary Elley, a Google AdWords Training Industry expert, this training seminar will share with you:
TheAMAZING SECRETS that most advertisers
are unlikely to know about that will make your adverts
work where others have failed.
The skills to write‘DEAL CLINCHING’ SALES COPY and how to INCREASE your ‘click-through rate’.
You will also learn how to create, manage and
adapt the power of Google
AdWords training to
your advantage that ultimately will bring inNEW BUSINESS andSALES LEADS
to your site for your products or services.
Why should you consider The Walkerdine Partnership Google AdWords Training Seminar?
Do you want
your website positioned in front of thousands of interested customers who are
ready to BUY RIGHT NOW?
Do you want
to realise the full potential of your website! You may have spentALOT OF MONEY AND TIMEon designing and putting it together, only for it
not to be
found?
Do you want
toAVOID paying out for
marketing expertise? The truth is you really are by far theBEST person to write your own
adverts as you know what your
product or service involves!
Do you want
a provision of non-stop stream of sales leads through your website? Potential
customers WILL find you
easily.
Do you want
to be in a position where NO
START UP CAPITAL IS REQUIRED? Pay in arrears with Google ONLY FOR CLICKS
generated. Every step can be put into place for FREE.
Do you want a system that is FULLY explained to allow you to fully understand the concepts? How many
technical people understand Google AdWords but cannot explain it
effectively?
Do you want to be able to create campaigns quickly? It takes on average
ONLY 1 HOUR to create a
new campaign. You could be receiving sales leads as soon as tomorrow
morning!
Do you want
to be able to create sales leads FAST?
Do you want to understand the techniques that make Google AdWords training work?
Thousands of your competitors do NOT UNDERSTAND these incredible EASY TO LEARN techniques and
are WASTING MONEY right
now!
IF YOU WANT TO ORDER NOW: 
OR READ ON FOR MORE INFORMATION 
ORDER NOW TO GET AN ADDITIONAL TOOLS & RESOURCES
CD
Below are some of the secrets you will be taken through with The Walkerdine Partnership Google AdWords Training Seminar:
What is Pay Per Click? What are Google
AdWords?
- Why are Google
AdWords so IMPORTANT.
Keywords - How to research KEYWORDS and how to identify different keyword types
such as; exact, broad, negative and phrase.
Creating adverts - write POWERFUL sales copy to make your adverts compelling
for the customer to delve in deeper, including insider hints and tips.
Testing your adverts - Writing different ad versions to ensure you are ALWAYS improving your adverts
and keeping up with the competition!
Managing Your Costs - How to lower bid prices through numerous methods, ensuring
keywords match the website & managing your DAILY BUDGET.
Conversions - How to convert your visitors, how to
track your SUCCESSFUL
SALES back to your adverts.
Campaign Settings - Use the content network, geographically targeting your campaigns, timing your
ads AUTOMATICALLY at
certain times of day.
Additional countless SECRET methods - to explode your sales and
business.
Learn the SECRETS that most advertisers are UNLIKELY to know about Google AdWords
So are you:
Tired of trying to understand the Google AdWords website or
trolling through books upon books on the subject?
Thinking that PPC (pay per click) advertising is too
complicated to fully grasp - maybe because you don’t UNDERSTAND
it?
Afraid you won’t be able to manage the COST OF
ADVERTISING?
The Walkerdine Partnership Google AdWords Training Seminar is delivered via a 2 training DVD set, for you to learn at a time and place most convenient to you.
Designed to meet the needs of an Absoulute Beginner, Novice & intermediate level users, this 2 DVD seminar shows DIY advertisers how to build a SUCCESSFUL Google AdWords marketing campaign with over 3 hours of straight forward, straight talking and easy to follow instruction, examples and SCREEN CAPTURES.
The Walkerdine Partnership Google AdWords Training Seminar will demonstrate to you the process starting with why you should consider advertising with AdWords and how to place your FIRST AD, through to CONVERSION TRACKING and PERFORMANCE ANALYSIS.
You'll also discover insider tips on how to optimize your results with campaign objectives, keyword research, AUDIENCE TARGETING, AD COPY TWEAKS, BID STRATEGY and heaps more.
You’ll be amazed at how easy it is for business owners the world over to tap the increasingly important Google search market and partner network.
The Walkerdine Partnership Google AdWords Training Seminar shows you:
How to set campaign
objectives and identify key performance indicators
How to design your
campaign structure
How to understand
Google Quality Scores and their pivotal role in ad positioning
How Quality Score
determines your minimum cost per click
How to set up your
account and create your first ad
How to navigate the
AdWords control panel and maintain your campaigns
How to customize ad
display and distribution settings
The pros and cons of
distribution on partner sites
How to specify
regional and city targeting
The #1 way to
capitalize on local targeting
The special
characteristics of Local Business Ads for Google Maps
The 4 keyword matching
options - how and when to use them
Tips and tools for
developing a great keyword list
How to write an
effective ad
How to avoid the
biggest mistake when testing ad copy variations
How to run A/B landing
page split run tests the easy way
7 ways to optimize
landing page conversion rates
How to calculate your
maximum click bid and breakeven point
How to set a campaign
budget
How to customize ad
delivery with scheduling
How to optimize
Quality Scores
How to manage bids and
bid strategy
How to track
conversion results
How to set up
reporting and carry out performance analysis
How to manage by
return on investment (ROI) criteria
What you need to know
about click fraud
And much, much
more
The Walkerdine Partnership Google AdWords Training Seminar Course Content
1. Introduction
2. Why Advertise with Google AdWords?
Statistical trends driving the
adoption of search advertising.
7 reasons to advertise with
AdWords.
Is AdWords suitable for all business
types?
AdWords success
stories.
3. Now Hear This!
A short orientation and terminology
session.
4. Goal Definition and Key Performance Indicators
Goal definition for service
industries.
Goal definition for direct response
advertisers.
Conversion events and other
KPIs.
5. Campaign Structure
Introduction to AdWords account
structure.
How AdGroup strategy improves click
through rates.
How to get started on campaign
design.
Is there an optimal campaign
structure?
6. The Quality Score Ad Ranking System
Quality Scores and their role in ad
positioning.
How ad position is determined.
The AdWords Bid Discounter.
The components of Quality Score.
7. Keyword Status & Minimum Bids
How Quality Score determines your
minimum cost per click.
How minimum CPC affects keyword
status.
The 4 'must know' features of the
minimum bid system.
Activating your AdWords account for
the first time.
Your first keyword ad: step-by-step.
9. Navigating the AdWords Control Panel
Control panel overview.
How to add, edit, pause or delete ad
campaigns.
How to drill down to keyword level
performance statistics.
Identifying Inactive keywords.
Bid management 101.
How to add up to 800 keywords at a
time with Power Posting.
Assigning a unique CPC or destination
url to individual keywords.
Creating and editing text ads.
Your new tool shed.
10. The Google Ad Distribution Network
Google properties that carry AdWords.
Introduction to contextual
advertising.
Content partners vs. Search partners.
Customizing your network distribution
settings.
11. Contextual Advertising
The pros and cons of contextual
advertising.
Smart Pricing - what it is and how it
affects you.
Content Bidding; how to place
separate bids in dual purpose campaigns.
Using the Site Exclusion Filter to
create a Content Network blacklist.
12: The Case for Separation
Quality Score and the Content
Network.
4 reasons to separate search from
contextual campaigns.
The default campaign setting you'll
want to turn off.
13. Geographical Targeting Options
Why local search is hot.
What makes geo-targeting attractive to
local advertisers.
Regional and city targeting in North
America, the UK and Australasia.
How to specify custom defined
geo-targeting worldwide.
14. Geo-Targeting: the Fine Print
The #1 way to capitalize on local
targeting.
How to identify locally targeted ads.
Geo-targeting caveats.
Localized keywords - what they are
and when to use them.
What local targeting means for
national advertisers.
15. Local Business Ads for Google Maps
The special characteristics of Local
Business Ads (LBAs).
Why LBAs beat geo-targeting in some
circumstances.
Making your company eligible to use
LBAs.
Creating your first LBA.
16. Keyword Match Mode Options
The 4 keyword matching options - how
and when to use them.
The system default Expanded Match
mode . . . and how to opt out.
The 'Buying Cycle' and how it
manifests itself in the keywords people use.
'The Long Search Tail' and what it
means for your keyword strategy.
18. Keyword List Development
6 questions to ask about search user
intent.
10 keyword variation cues.
How to discover your competitor's
keyword list.
Bidding on trademarked terms.
Using the official AdWords Keyword
Tool.
Wordtracker - the professionals tool
of choice.
PhraseMate - our free phrase
permutation tool.
Where to find a free comprehensive
keyword research guide.
Keyword list generation summary - our
5 step checklist .
20. Meet the Editor
An overview of Google's editorial
rules and guidelines and why they
matter.
21. How to Write an Effective Ad
The facts about search user attention
span.
The real objective of your ad.
The golden rule of effective search
ad headlines.
7 tips for writing better ads.
Why landing page design and copy is
so important.
The single biggest landing page
mistake.
7 specific tactics to optimize
landing page conversion rate.
Landing page Quality Score - how to
avoid the “Google Slap”.
23. Hand Me That Scalpel, Igor!
Real-time testing . . . the
professionals favourite AdWords feature.
How to avoid the biggest mistake when
testing ad copy.
Maximising click through with
customized URL's.
Why the default ad serving
optimization feature may not be optimal.
A/B landing page split run testing
the easy way.
How campaign objectives determine the
value of a click.
Setting appropriate objectives.
Calculating your breakeven point.
Calculating your maximum cost per
click.
Using BudgetMate . . . our automated
budgeting tool.
25. Setting a Budget
Budgeting with search volume
forecasts.
The AdWords Traffic Estimator.
3rd party search volume statistics.
How conversion rate affects your cost
per click budget.
Average conversion rate statistics.
'What-if' scenario testing.
6 questions to ask about your
proposed budget.
Daily budget settings and how they
affect ad delivery.
The AdWords Budget Optimizer.
Making your budget go further.
Customizing ad delivery with
scheduling.
27. Quality Score Optimisation
Quality Scores and competing cost
effectively.
How a keyword can become uneconomic
even when you're the only bidder.
Qualifying for the 'Premium Listing'
positions above organic search results.
Quality Score optimization checklist.
Do I need to be # 1?
The effect of search behaviour on
strategy.
How campaign objectives drive
strategy.
Bidding wars and how to avoid them.
Launch strategy for new keywords.
Strategic ad scheduling.
29. Bid Management
Managing bids across multiple Ad
Groups & campaigns.
Targeting specific ad positions.
Automated bid management options.
30. Troubleshooting Ads that Don't Display
10 reasons why your ad may not
display and how to fix them.
How to view ads without affecting
your impression count.
How to find that geo-targeted ad you
normally can't see.
31. Track or Perish
Setting up Google's free conversion
tracking tool step-by-step.
32. Tracking Offline Conversions
The numbers behind offline conversion
trends.
Adapting your ad copy to suit
consumer behaviour.
How to track web-2-store conversions.
The leading software solution for
tracking web-2-call centre conversions.
33. Control Panel Reporting Tools
Overview of the Control Panel
reporting tools.
Contextual ad reporting.
Search ad position reporting.
Click trail reporting.
34. Performance Analysis
Setting up your AdWords campaign as a
profit centre.
Campaign profitability at the
aggregate level.
Appropriate reporting periods &
analysis level by business type.
Key Performance Indicator (KPI)
analysis.
How to deal with under-performing
keywords.
Calculating your Return on
Investment.
What's a good ROI?
How to prioritize budget spending by
ROI.
How to refine bidding strategy by
ROI.
36. Before You say . . . You're Fired!
A 7 point checklist to consider
before you remove a keyword from your campaign.
37. Click Fraud: Fact or Fiction?
Click fraud - how bad is it?
Google's response to the claims.
The two most prevalent forms of click
fraud.
Preventative measures.
Monitoring your account for
fraudulent click activity.
PS
The two DVD's explain the most powerful Keyword strategies for attracting paying customers to your web site.
Create Campaigns, discover concepts, techniques, methods and strategies that’ll provide you with paying customers to your web site every day for the lowest cost.
PPS
I will also include an additional Resources CD which provides:
Quality Score
Optimization list - Google determines ad position based on a combination of bid
amount and Quality Score. They call this Ad Rank. The higher your Ad Rank, the
higher your ad position... so while your bid needs to be competitive, you also
need a good Quality Score if you want to compete cost effectively. Use this
checklist to guide your Quality Score optimization efforts.
Budgetmate - PPC
Campaign Budgeting Tool - Use BudgetMate to calculate your Allowable Cost Per Order
(CPO), Maximum Average Cost Per Click (Max CPC) and AdWords profit center budget
for a given period.
CouponMate -
Webpage Coupon Creation Tool - Many consumers prefer to research products online, then go
offline to complete the purchase. Use CouponMate to encourage that behavior by
placing coupons on your web site that customers can print out and redeem at a
later date.
PhraseMate - Keyword Phrase Generator - Enter keywords and modifiers into the word list boxes, click the 'Generate Phrases' button and PhraseMate will output permutations in the Current Results box.
PPS
You have nothing to lose in ordering these products as you
have a cast iron guarantee of a 100% money back with no questions asked if you
are not happy with the results you will achieve.
So Why Wait - improve your web exposure for 2010
The Walkerdine Partnership
Sales@WalkerdinePartnership.co.uk
Copyright 2009
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